About UsFlowMSP is an industry-leading pre-incident planning software platform for the fire service. We innovate better ways for the fire service industry to collect critical building information and use it for informed incident response.
In the summer of 2016, FlowMSP founder Jason Marvel spent the afternoon watching Chief Gary Bird of the Streator Fire Department spend two hours pre-planning the Streator Public Library.
After finishing the long, manual data gathering process in the hot sun, Chief Bird returned to his office and transcribed the pre-planning information he had just gathered into his records management system.
Having watched this tedious process, Jason asked Chief, “If this data is so important, then how does your records management system deliver the information back to you during an incident?”
In response, Chief Bird simply pointed to a large paper binder sitting on his desk, and FlowMSP was born.
In August 2024, ImageTrend acquired FlowMSP. ImageTrend provides fire and pre-hospital industry comprehensive data analysis and deep intelligence to help clients streamline operations, shape long-term strategies, and dramatically improve outcomes. Full story here.
We offer the industry’s fastest pre-incident planning process, and we’ve engineered a method of getting that pre-incident plan to each and every firefighter the moment tones drop. No searching for plans, no thumbing through binders.
With FlowMSP, preplans are accessible to every firefighter in your department, at any time, from any place.
Explore how it works
Jason is the Founder and Chief Executive Officer of FlowMSP. Jason founded Flow with the mission of being the premier provider of pre-planning technology to firefighters. read more
Over the last seven years, Jason has led the day to day operations of the business with a focus on engaging fire fighters by providing them with immediate access to critical emergency response information. His past experience includes working with multiple startup companies and leading large sales divisions for companies like LexisNexis and ChoicePoint. He received his Bachelor of Science from Bradley University and has an MBA from Loyola University.
Kevin joined FlowMSP as Chief Financial Officer in March 2020. Prior to joining Flow, Kevin served as Vice President with Raymond James & Associate, in the Financial Services Investment Banking group. read more
During his eight years with Raymond James, Kevin was active in mergers and acquisitions, public offerings, and private placements for insurance, insurance services, specialty finance, and depository institution companies. Kevin is a Chicago-land native and graduated with honors from the University of Michigan in 2011, with a Bachelor of Arts degree.
“We purchased Flow with the idea of improving our ISO score. We have found the product offers even more. FlowMSP has fast and easy access pre-plan information in the field, and the ability to share and view pre-plans from other departments in the area. We have tried other products in the past, but FlowMSP is the easiest to learn, the fastest to use, and the most impactful in the field.”
Chief Mike Hansen
Lincolnwood Fire Department
